“Web Intelligence is the study of the users who are visiting your website & web behaviour .”

At Astral Heights we have a team of professionals who are specialised in Competitive Intelligence and Corporate warfare who will provide you with customised information applications and reports like Competitive information, Website tracker, A-B testing, Web statistics and personalised consultation etc.

Astral Heights is a Qualified Strategic Consultancy service that specialises in applying Today's Business, Social & World Trends to the Marketing of your Business.

We devise unique marketing strategies that help you target the right customers, differentiate yourself from competitors & create an powerful branding image in the marketplace. We cater to all types of industries, servicing both Consumer & Business Markets, & also work with both start-up businesses & established ones.

Astral Heights provides Web Intelligence consulting , which involves

Identifying the best web analytics solution for you
Identifying which metrics to track
Implementing the web analytics solution
Interpreting numbers thrown back by the web analytics software and drawing conclusions

It involves collecting data from a web site and then interpreting the collected data to determine various trends.

Web Intelligence helps answer questions like,

Which is the most profitable marketing initiative?
Which search engine sends the most traffic?
Which is the most converting keyword?

Astral Heights believe that Web Intelligence is about the customer and the business, and not just about the data. Our main goal is not to count clicks, but to understand your company's strategic goals, your customers, and the market your business operates in.

For this, our Web Intelligence team will talk with the key people in your organisation, building a 360 degree picture of your company's strategic goals. Once we fully understand what your company wants to achieve, we will set about implementing the Astral Web Intelligence coding on your website.

At this stage, we fully understand your business, what you want to achieve online, and have started to collect clean, measurable data . Our analysts and user experience consultants will then produce a report based on best practice and data insight containing recommendations and solutions.

We are also very keen on sharing our knowledge with you and your team, giving you the knowledge to filter your website's data, learning about the "why" rather than the "how".

For more information on how we can help you with your project or to find out more about our web intelligence services you can get in touch with Astral Heights